Event Brief

The epidemic in recent years has accelerated the deep integration of digital technology and museum cultural resources. With the advancement of the digital construction of museums, the link between the industry and the public’s spiritual and cultural needs will be further emphasized. At the same time, in the context of the integration of culture and tourism, museums, as an important carrier of cultural heritage protection and dissemination, will undertake the responsibility and mission of “reviving” cultural heritage. How “Museum+” promotes the integration of culture and tourism, and how the construction of digital museums can better present history and culture to visitors are the direction and goals of the future museum industry’s efforts to innovate and practice.

The “8th China Museum Innovation Summit” will be held in Shanghai on February 16th – 17th, 2023. During the event, public museums, private museums, science and technology museums, art museums and various solution providers will gather in Shanghai to discuss the latest development strategies of the museum industry under the background of the normalization of epidemic, the construction of digital museums, the creation of museum IP and cultural products, cross-border integration of cultural and tourism, multi-channel marketing and other hot topics, so as to find the best partners in the market

Major Issues to be addressed at the 2023 event

• The Future of Museums: Restoration and Reinvention
• Trend Analysis of Global Museums’ Digital Construction Under the New Normal of the Epidemic
• The New Ecology of Online Museums
• Immersive Digital Museum Construction
• From “Modern” to “Ancient” – Museums’ Digital Means and Application Value
• Creating an Extraordinary Parent-child Interactive Space in the Museum
• How Museums Catch the Chinese Fashion Trend
• Fun and Appearance Highlighting Future Museum
• Museum Marketing Strategies in Generation Z
• Innovation and Development of Science and Technology Museum in the Digital Era
• How to Create Unique Cultural and Creative IP and Enhance the Brand Influence of Museums
• How “Museum +” Embraces Diverse Communities

You Will Experience